Você sabia que hoje é o Dia do Miojo?

Dia Do Miojo: A Famosa Invenção Japonesa Comemora Aniversário Dia 25 De Agosto

Você sabia que no dia 25 de agosto é celebrado o Dia do Miojo?

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A data marca a invenção de um dos alimentos mais famosos de todos os tempos e que foi considerado o “lámen mágico” pelos japoneses.

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A história do macarrão instantâneo teve início em 1958, depois de Momofuku Ando, fundador da NISSIN FOODS GROUP, se solidarizar com a situação das famílias que sofriam em busca de comida num cenário de pós-Segunda Guerra Mundial.

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ele decidiu criar um alimento que suprisse as necessidades dessas pessoas, atendendo aos critérios de praticidade, segurança, custo acessível, armazenabilidade e sabor único.

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Assim nasceu o Chicken Lamen, primeiro macarrão instantâneo do planeta.

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Após a chegada ao Brasil, em 1965, a marca foi conquistando aos poucos os paladares brasileiros e consolidando sua presença no mercado, onde atualmente é líder na categoria.

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o Brasil ocupava a 10ª posição no ranking de consumo mundial em 2022, com uma estimativa de 2.830 milhões de refeições.

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Clique em LEIA MAIS e saiba tudo sobre a cultura do Miojo

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